Cookie Policy

Website Cookies Policy

In our site: www.briya.com (“Site“), we use cookies and similar files or technologies to automatically collect and store information about your computer, device, and Site usage, in order to improve their performance and enhance your user experience. We use the general term “cookies” in this policy to refer to these technologies and all such similar technologies that collect information automatically when you are using our Site where this policy is posted.  You can find out more about cookies and how to control them in the information below.

If you do not accept the use of these cookies, please disable them using the instructions in this cookie policy or by changing your browser settings so that cookies from this Site cannot be placed on your computer or mobile device. Important: disabling cookies on this Site may seriously cripple the user experience and other features on the Site, to the point of rendering them useless.

In this Cookies Policy, we use the term Briya (and “we“, “us” and “our“) to refer to Briya Labs Ltd. Our Privacy Policy is available at https://www.briya.com/privacy-policy/.

What is a cookie?                                                                    

Cookies are computer files containing small amounts of information which are downloaded to your computer or mobile device when you visit a website.  Cookies can then be sent back to the originating website on each subsequent visit, or to another website that recognizes that cookie. Cookies are widely used in order to make websites work, or to work more efficiently, as well as to provide information to the owners of the website.

Cookies do lots of different jobs, like letting you navigate between pages efficiently, remembering your preferences, and generally improving the user experience. Cookies may tell us, for example, whether you have visited our Site before or whether you are a new visitor.

There are two broad categories of cookies:

  • First party cookies, served directly by us to your computer or mobile device.
  • Third party cookies, which are served by a third party on our behalf. We use third party cookies for functionality, performance / analytics, and social media purposes.

Cookies can remain on your computer or mobile device for different periods of time. Some cookies are ‘session cookies’, meaning that they exist only while your browser is open. These are deleted automatically once you close your browser. Other cookies are ‘permanent cookies’, meaning that they survive after your browser is closed. They can be used by websites to recognize your computer when you open your browser and browse the Internet again.

Web beacons:

Cookies are not the only way to recognize or track visitors to a website. We may use other, similar technologies from time to time, like web beacons (sometimes called “tracking pixels” or “clear gifs”). These are small graphics files that contain a unique identifier that enable us to recognize when someone has visited our website. This allows us, for example, to monitor the traffic patterns of users from one page within our website to another, to deliver or communicate with cookies, to understand whether you have come to our website from an online advertisement displayed on a third party website, to improve website performance and to measure the success of email marketing campaigns. In most instances, these technologies are reliant on cookies to function, and therefore declining cookies prevents them from functioning.

If you don’t want your cookie information to be associated with your visits to these pages, you can set your browser to turn off cookies as described further below. If you turn off cookies, web beacon and other technologies will still detect your visits to our Site; however, they will not be associated with information otherwise stored in cookies.

Targeted advertising

Third parties may drop cookies on your computer or mobile device to serve advertising through our website. These companies may use information about your visits to this and other websites in order to provide relevant advertisements about goods and services that you may be interested in. They may also employ technology that is used to measure the effectiveness of advertisements. The information collected through this process does not enable us or them to identify your name, contact details or other personally identifying details unless you choose to provide these to us.

How do we use cookies?

We use cookies to:

  • track traffic flow and patterns of travel in connection with our Site;
  • understand the total number of visitors to our Sites on an ongoing basis and the types of internet browsers (e.g. Chrome, Firefox, Safari, or Internet Explorer) and operating systems (e.g. Windows or Mac) used by our visitors;
  • monitor the performance of our Site and to continually improve it; and
  • customize and enhance your online experience.

What types of cookies do we use?

The types of cookies used by us in connection with the Site can be considered ‘essential website cookies’, ‘functionality cookies’, and ‘analytics and performance cookies’. We’ve set out some further information below, and the purposes of the cookies we set in the following table.

  1. Cookies necessary for essential website purposes

These cookies are essential to provide you with services available through this Site and to use some of its features, such as access to secure areas. Without these cookies we will not be able to provide services that you require, such as transactional pages and secure login accounts.

  1. Functionality Cookies

These cookies record information about choices you’ve made and allow us to tailor the website to you. These cookies allow us to provide you with our services in the way in which you have required, as you continue to use or come back to our Site.  For example, these cookies allow us to:

  • Save your location preference if you have set your location on the homepage in order to receive a localized information;
  • Remember settings you have applied, such as layout, text size, preferences, and colors;
  • Show you when you are logged in; and
  • Store accessibility options.
  1. Performance / Analytics Cookies

We use performance/analytics cookies to analyze how the website is accessed, used, or is performing. We do this in order to provide you with a better user experience and to maintain, operate and continually improve the website. For example, these cookies allow us to:

  • Better understand our website visitors so that we can improve how we present our content;
  • Test different design ideas for particular pages, such as our homepage;
  • Collect information about Site visitors such as where they are located and what browsers they are using;
  • Determine the number of unique users of the website;
  • Improve the website by measuring any errors that occur; and
  • Conduct research and diagnostics to improve product offerings.
  1. Marketing Cookies

Marketing cookies are used to track visitors across websites and to deliver relevant advertisements and marketing communications. These cookies help us understand the effectiveness of our marketing campaigns, measure conversions, and display personalized content and advertisements based on your interests.

We use marketing cookies provided by trusted third-party partners, including Meta (Facebook), LinkedIn, Reddit, and Google advertising services. These cookies may collect information about your browsing activity, interactions with advertisements, and visits to our Website and other websites.

Cookie name Category Provider Duration Description Data transferred outside the EU/EEA
__cf_bm Strictly Necessary Cloudflare 30 minutes Used by Cloudflare Bot Management to distinguish between humans and bots and protect the website from malicious traffic. Yes
cf_clearance Strictly Necessary Cloudflare 1 year Used by Cloudflare to verify that a visitor has passed security checks and to reduce additional challenges during browsing. Yes
_hs_cookie_cat_pref Strictly Necessary HubSpot 6 months Stores the visitor’s cookie category preferences and consent choices. Yes
hubspotutk Analytics HubSpot 6 months Identifies visitors and tracks interactions with forms and pages on the website. Yes
__hstc Analytics HubSpot 6 months Main HubSpot tracking cookie used to identify visitors and track sessions. Yes
__hssc Analytics HubSpot 30 minutes Keeps track of sessions and increments the session number and timestamps. Yes
__hssrc Analytics HubSpot Session Determines whether the visitor has restarted their browser. Yes
_ga Analytics Google Analytics 2 years Used to distinguish unique users and collect website usage statistics. Yes
_ga_GKBMGT2Z3J Analytics Google Analytics 2 years Stores session state and engagement information for the Google Analytics 4 property. Yes
_clck Analytics Microsoft Clarity 1 year Persists the Clarity user ID and preferences to analyze website usage and improve user experience. Yes
_clsk Analytics Microsoft Clarity 1 day Connects multiple page views by a user into a single session recording. Yes
_fbp Marketing Meta (Facebook) 3 months Used by Meta to deliver advertising products and measure the effectiveness of advertising campaigns. Yes
fr Marketing Meta (Facebook) 3 months Used by Meta to deliver, measure, and improve advertising, including ad relevance and conversion measurement. Yes
datr Marketing Meta (Facebook) 13 months Used by Meta for security, fraud prevention, and to help identify the browser used to connect to Facebook services. Yes
sb Marketing Meta (Facebook) 13 months Used by Meta to help identify browsers securely and support Facebook advertising and platform features. Yes
c_user Marketing Meta (Facebook) 1 year Identifies a logged-in Facebook user when Facebook services are loaded in the browser. Yes
xs Marketing Meta (Facebook) 1 year Used by Facebook to maintain session information for logged-in users and support platform functionality. Yes
locale Functionality Meta (Facebook) 1 week Stores the user’s locale preference for Facebook services. Yes
presence Functionality Meta (Facebook) Session Used by Facebook to manage presence and chat-related state for logged-in users. Yes
wd Functionality Meta (Facebook) 1 week Stores browser window dimensions to optimize the rendering of Facebook services. Yes
_rdt_uuid Marketing Reddit 90 days Used by Reddit to identify visitors, measure advertising effectiveness, and support remarketing and conversion tracking. Yes
bcookie Marketing LinkedIn 1 year Browser identifier used by LinkedIn for advertising and analytics purposes. Yes
li_gc Marketing LinkedIn 6 months Stores visitors’ consent regarding the use of LinkedIn cookies. Yes
lidc Marketing LinkedIn 24 hours Used by LinkedIn for routing and performance optimization. Yes
AnalyticsSyncHistory Marketing LinkedIn 1 month Used by LinkedIn to store information about when a sync took place with the lms_analytics cookie. Yes
UserMatchHistory Marketing LinkedIn 1 month Used by LinkedIn for advertising ID synchronization and ad measurement. Yes
lms_ads Marketing LinkedIn 1 month Used by LinkedIn to identify members off LinkedIn for advertising and conversion tracking. Yes
lms_analytics Analytics LinkedIn 1 month Used by LinkedIn to identify members off LinkedIn for analytics and measurement. Yes
li_mc Marketing LinkedIn 6 months Used by LinkedIn as a temporary cache to avoid database lookups for consent information. Yes
lang Functionality LinkedIn Session Stores the user’s language preference for LinkedIn services. Yes
dfpfpt Marketing LinkedIn 1 year Used by LinkedIn advertising services to support fraud prevention, measurement, and advertising functionality. Yes
fptctx2 Marketing LinkedIn Session Used by LinkedIn advertising services to store contextual information for advertising and measurement. Yes
sdui_ver Functionality LinkedIn 1 year Stores LinkedIn interface version information used to render LinkedIn services. Yes
_gcl_au Marketing Google Ads 90 days Used by Google Ads Conversion Linker to store ad click information and measure advertising and conversion performance. Yes
_gcl_aw Marketing Google Ads 90 days Stores Google Ads click information when a visitor arrives through an advertisement, supporting campaign attribution and conversion measurement. Yes
_gcl_gb Marketing Google Ads 90 days Stores Google Ads campaign and click information used for conversion tracking and attribution. Yes
_gac_gb_<property-id> Marketing Google Ads 90 days Stores campaign information for Google Ads conversion tracking; the suffix identifies the related Google Ads or measurement property. Yes
_gcl_gs Marketing Google Ads 90 days Used by Google Ads to support conversion linker functionality and attribute conversions to advertising interactions. Yes
DSID Marketing Google DoubleClick 2 weeks Used by Google to identify signed-in users on non-Google sites and personalize advertising. Yes
IDE Marketing Google DoubleClick 13 months Used by Google DoubleClick to register and report user actions after viewing or clicking advertisements. Yes
ar_debug Marketing Google DoubleClick 30 days Used for debugging and attribution of advertising campaigns. Yes
_mggpc_ Marketing Google DoubleClick Variable Used by Google advertising services for campaign attribution and advertising personalization. Yes
WPabs Marketing Google DoubleClick Session Used by Google advertising services to support ad delivery and measurement. Yes
checkpoint Marketing Google DoubleClick Session Used by Google advertising services to support ad delivery and measurement. Yes

 

Third party calls

Call / Domain Category Vendor Description Data transferred outside the EU/EEA
www.googletagmanager.com Analytics / Marketing Google Tag Manager Loads and manages analytics and marketing tags, including Google Analytics and Google Ads tags. Yes
region1.google-analytics.com / region1.analytics.google.com Analytics Google Analytics Collects page view, user engagement, device, browser, and session information for website analytics. Yes
stats.g.doubleclick.net Marketing Google DoubleClick Supports Google advertising measurement, attribution, and audience-related signals connected to Google Analytics. Yes
pagead2.googlesyndication.com Marketing Google Ads Collects Google Ads page view, consent, and conversion measurement events. Yes
www.google.hu Marketing Google Ads Supports Google Ads audience and remarketing measurement connected to Google Analytics and Google Ads. Yes
fonts.googleapis.com / fonts.gstatic.com Functionality Google Fonts Loads external web font stylesheets and font files used to render the website. Yes
www.clarity.ms / scripts.clarity.ms / s.clarity.ms Analytics Microsoft Clarity Loads Microsoft Clarity and collects website usage, interaction, and session analytics. Yes
connect.facebook.net Marketing Meta (Facebook) Loads the Meta Pixel script and related pixel configuration for advertising and conversion measurement. Yes
www.facebook.com Marketing Meta (Facebook) Sends Meta Pixel events such as page views for ad measurement, attribution, and remarketing. Yes
snap.licdn.com Marketing / Analytics LinkedIn Loads the LinkedIn Insight Tag used for advertising, conversion tracking, and analytics. Yes
px.ads.linkedin.com Marketing LinkedIn Sends LinkedIn Insight Tag attribution and conversion measurement events. Yes
www.redditstatic.com Marketing Reddit Loads the Reddit advertising pixel script. Yes
pixel-config.reddit.com / alb.reddit.com Marketing Reddit Loads Reddit pixel configuration and sends advertising, engagement, and conversion measurement events. Yes
js-eu1.hs-scripts.com Analytics / Marketing HubSpot Loads HubSpot tracking and marketing scripts for website analytics and marketing automation. Yes
js-eu1.hs-analytics.net / track-eu1.hubspot.com Analytics HubSpot Collects HubSpot analytics events, page views, session information, and visitor identifiers. Yes
js-eu1.hs-banner.com Strictly Necessary HubSpot Loads the HubSpot cookie banner and retrieves region or consent-related configuration. Yes
js-eu1.hscollectedforms.net / forms-eu1.hscollectedforms.net Functionality / Marketing HubSpot Loads HubSpot collected forms functionality and configuration for form tracking and submissions. Yes
api-eu1.hubapi.com Marketing HubSpot Retrieves HubSpot script-loader configuration for pixels, events, and tracking integrations. Yes
js-eu1.hsadspixel.net Marketing HubSpot Loads HubSpot advertising pixel functionality used for campaign and conversion measurement. Yes

 

How to control or delete cookies

Most browsers allow you to change your cookie settings. These settings will typically be found in the “options” or “preferences” menu of your browser. In order to understand these settings and learn how to use them, please consult the “Help” function of your browser, or the documentation published online for your particular browser type and version.

However, please note that if you choose to refuse cookies you may not be able to use the full functionality of our Site.

The following pages have information on how to change your cookies settings for the different browsers:

Third Party Websites’ Cookies

When using our website, you may be directed to other websites for such activities as surveys, to make payment, or for job applications. These websites may use their own cookies. We do not have control over the placement of cookies by other websites you visit, even if you are directed to them from our website.

If you use the buttons that allow you to share products and content with your friends via social networks like Google, Twitter and Facebook, these companies may set a cookie on your computer memory. Find out more about these here:

https://www.facebook.com/about/privacy

http://twitter.com/privacy

http://www.google.com/intl/en-GB/policies/privacy

Cookies that have been set in the past

If you have disabled one or more Cookies, we may still use information collected from cookies prior to your disabled preference being set, however, we will stop using the disabled cookie to collect any further information.

Contact us

If you have any questions or comments about this cookies policy, or privacy matters generally, please contact us via email at privacy@briya.com.

Last Updated: June 18th, 2026

 

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at ISPOR Montreal